When the largest minority media company in North America wanted to put together a world class, enterprise level Master Data Management platform, they turned to Streebo. This media company was interested in getting a single view of all their customers (advertisers and agencies) across the different outlets in both radio and TV. Access to a single view of the customer would allow cross selling between the different platforms as well as aid in ensuring the proper assessment of credit exposure.

With customer data currently stored in two dozen different traffic systems that were also geographically dispersed, this seemed like a monumental task. This media company teamed up with Streebo Professional Services from the inception and project planning stage to carve out a plan to rapidly deliver the cleansed and mapped master data. Streebo worked with the customer to come up with a long term strategic plan for MDM as well as the plan for the first few tactical deliverables to show project value in as early as ninety days.

Streebo Professional services consultants were engaged to design the system including the business model, the data flow, the data and systems architecture and eventually the implementation and integration of various technologies and systems. From the engagement start to the first real production go live, Streebo consultants worked side by side with the customer to develop an MDM solution to meet their project objective. The solution allows this customer to master more than two hundred thousand advertiser and agency records from twenty two different source systems, all managed by a small team of two non-technical data stewards.

Technology Stack: Kalido MDM 8.5, Oracle 10g, Cast Iron, Business Objects

Kalido customers that are looking for end to end MDM consulting, solutions and services will find Streebo’s Professional Services offerings have the business approach and technical depth to put together winning solutions.