{"id":211,"date":"2016-10-01T07:51:23","date_gmt":"2016-10-01T07:51:23","guid":{"rendered":"https:\/\/www.yaalim.org\/blog\/?p=211"},"modified":"2025-07-24T07:08:07","modified_gmt":"2025-07-24T07:08:07","slug":"mobile-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.streebo.com\/blog\/mobile-marketing-digital\/","title":{"rendered":"Mobile Marketing (Digital)"},"content":{"rendered":"<p>Just four years ago, mobile browsing and app usage were still a relatively new idea. And most companies didn\u2019t put too much weight into their mobile specific campaigns. Fast forward to today, and you\u2019re living in a mobile-centric world. More and more people are beginning to access the internet on their smartphones and tablets. In fact, mobile search and internet usage has recently surpassed desktop activity.<\/p>\n<p>&nbsp;<\/p>\n<p>Smartphones and tablets can do more and more and if your business is launching a new mobile app then it\u2019s an exciting time! You\u2019ve optimised your descriptions, screens and keywords for the app stores, you\u2019ve got your analytics in place, you hopefully have an onboarding plan &#8211; <strong>but, have you really thought about your app digital marketing strategy?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><center><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UGqUxQ8a6fs?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/center><\/p>\n<p>You can own an amazing app but you need to make sure it\u2019s discovered and known for its benefits and you need to drive installation and engage your target users. So, don\u2019t just think about app development as a one-off project \u2013 remember to look at the whole life-cycle including optimisation and digital marketing. Here\u2019s something from my learning on delivering to more than 60 odd customers &#8211; to get you off the ground!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Email Marketing<\/strong><\/p>\n<p>Email is and will continue to be an important part of any digital marketing plan and it\u2019s very cost effective too! One can use email at all app launch stages from wide-audience pre-launch emails, to launch emails and then targeted messages for app users. Make sure that the call-to-action (CTA) is clear whether that\u2019s trying to download the app or check-out new features.<\/p>\n<div id=\"attachment_212\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-212\" class=\"wp-image-212 size-full\" src=\"https:\/\/www.yaalim.org\/blog\/wp-content\/uploads\/2016\/10\/Mobile-Marketing.jpg\" alt=\"mobile-marketing\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.streebo.com\/blog\/wp-content\/uploads\/2016\/10\/Mobile-Marketing.jpg 600w, https:\/\/www.streebo.com\/blog\/wp-content\/uploads\/2016\/10\/Mobile-Marketing-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-212\" class=\"wp-caption-text\">mobile-marketing<\/p><\/div>\n<p><strong>Mobile Advertising &amp; AdWords Display<\/strong><\/p>\n<p>The great thing about Mobile Advertising is that you can reach your users wherever they are, for example your potential app user could be using YouTube, searching using their mobile or simply using their Gmail. As the number one Search site, Ad Network, Video Platform, and Mail product, Google offers a diversity of Advertising formats and placements that can reach your target user at the right time.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Content Marketing<\/strong><\/p>\n<p>Create informative content whether that\u2019s a blog article, whitepaper, images, video snippet or podcast, use this to promote your app pre-launch and drive awareness and build authority as an expert in your field.<\/p>\n<p>&nbsp;<\/p>\n<p>Importantly, make sure you develop mobile ready content, sounds obvious when you have a mobile app but you\u2019ll need to think about writing blog content that\u2019s easy for people to scan bite-size chunks of info on their mobiles. Don\u2019t forget to feature user reviews in your content \u2013 there\u2019s nothing as great as social proof!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Social Media Marketing<\/strong><\/p>\n<p>Once you have the content marketing plan sorted, your social media marketing plan will come together easily as you use all channels to distribute your content. Ensure your presence is felt on the social media channels relevant to your App such as Twitter, LinkedIn and Facebook.<\/p>\n<p>&nbsp;<\/p>\n<p>Announce new versions and be sure to share real life examples of people enjoying your mobile app \u2013 did I say there\u2019s nothing as great as social proof! An easy way to grow your users is social word of mouth \u2013\u00a0 actually have your users do your social media marketing for you by building in social calls to action within the app.<\/p>\n<p>&nbsp;<\/p>\n<p>Don\u2019t delay, get your app digital marketing strategy started today using these four techniques and you\u2019ll soon see the benefits of your app being discovered and user engagement increasing.<\/p>\n<p>&nbsp;<\/p>\n<p>At Streebo, we can help you market your app with our <a href=\"http:\/\/www.streebo.com\/interactive-services\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">Interactive services<\/span><\/span><\/a>. Speak to Streebo Interactive team today and find out how to get your app found in-store, how to run proactive campaigns, attract new users, engage users and how to analyse user data (we\u2019re all about data and content).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just four years ago, mobile browsing and app usage were still a relatively new idea. And most companies didn\u2019t put too much weight into their mobile specific campaigns. Fast forward to today, and you\u2019re living in a mobile-centric world. More and more people are beginning to access the internet on their smartphones and tablets. In [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[59,57,56,48],"class_list":["post-211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-mobility","tag-content-marketing","tag-digital-marketing","tag-email-marketing","tag-social-media-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":9,"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":840,"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/posts\/211\/revisions\/840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/media\/212"}],"wp:attachment":[{"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.streebo.com\/blog\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}