Artificial Intelligence Powered Retail Fashion
Bot for Customers
The turmoil caused due to covid-19 has changed the Retail Industry Landscape. It has a major impact on the entire retail industry as most of the outlets are closed presently due to the lockdown situation. Customer behavior transformed significantly, imposing enterprises to revamp their working methodology and modify their customer interaction strategies. Increased customers are fully transitioning to e-commerce. A recent study by TechCrunch states that there has been a 40% surge in social media traffic. So, retailers must follow their customers to keep their brand ahead in the competition by extending their presence to social media channels like Facebook Messenger, SMS, WhatsApp, Telegram. Thus, to provide a consistent & personalized shopping experience, increase customer outreach with advances in Natural Language Processing (NLP) and Artificial Intelligence, Retail Fashion Chatbots/Conversational interfaces which can be extended to newer platforms and channels have become a need of an hour.