What Marketeers from Hospitality Businesses can do to adapt and overcome the Industry Change?
With innovations in Artificial Intelligence (AI), Chatbot technology has matured to a point where it can give a seamless experience to hospitality & hotel customers. Chatbots can make it possible to interact with customers within a trusted environment in a way that traditional channels cannot achieve. Conversational AI for Hospitality Business can connect customers more directly and effectively across communication channels. Going beyond web & mobile, using the chatbot as a component in an omnichannel marketing strategy will allow hospitality businesses to engage users across all channels and expand their network. A hotel chatbot can be invaluable for hotel owners & managers, offering rapid response times for the queries, improving the experience in hotels, and helping to make marketing efforts more personal and meaningful.
Lastly, by adding Chatbot to their booking website, businesses can increase the average time spent by users on their web page which in turn has a direct effect on their SEO rankings. According to a recent Deloitte study, on an average, businesses improved their bounce rate by over 17% by deploying chatbots on their website.