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Overview

Covid-19 pandemic has been a catalyst for Digital Transformation in healthcare. Since the pandemic began, there has been a 400 percent increase in telehealth visits and digital engagements between healthcare practitioners and patients. Further, the preferred channel of communication for the patients has moved beyond web and mobile to now social messaging platforms and asynchronous messaging platforms like SMS. According to a recent study from TechCrunch, there is a 40% increase in traffic on these channels. This is an opportunity for Hospitals and Healthcare Providers which will establish a presence on these new social media channels and open it up to interact with patients and prospects will stand to gain revenue and increase market share. This raises a question…