Chatbots For Your Website:
Content Management System
Adding Chatbots to your website – Extending your
current Digital presence to Conversational Interface
What is Conversational Interface? Why Integrate Chatbots to your site?
They can chat with your current web or mobile presence and you can quickly get them to the right information. Informational sites today are powered by Content Management systems such as HCL Web Content Management (formerly called IBM WCM) which is powered the Digital Experience Platform and the Portal technology. So how to get the Chatbot to fetch information from the current CMS and make it available on the conversational Interface. Before we understand the how to do it? Let’s understand why businesses should adopt this technology in the first place.
Business BenefitsBy adding a chatbot to your site that makes it conversational interface ready, businesses will see improved customer experience. It is almost like putting a person with a “How may I help you sign” in front of your digital store. Your users can chat with the application and the bot will take them to the right aisle which has the right information about the product or service that you are positioning. A recent IBM Study showed an 11% improvement in customer satisfaction after companies deployed Bot that enables conversational interface on their current site. Further, they saw an average of 6% improvement in their SEO ranking as the users were spending more time on pages where the bot is positioned.
Lastly, by deploying bots companies can extend their digital presence to a variety of social media platforms such as Facebook Messenger, WhatsApp and even SMS. A recent TechCrunch article highlighted a 42% jump in social media traffic since the onset of the pandemic which clearly shows that users are spending more time on social media platforms and messaging apps. It then does make sense for companies to extend their presence on these platforms and messaging apps.
Features of Streebo’s Website Bot
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