Shopify Chatbot Integration
Revolution in Retail Industry:Digital technology has broadened the market for Retail Companies, For instance, Techcrunch recently published a study wherein it was observed that around 49% of people exclusively use their smart phones for shopping. Further, there was a 40% surge in the number of users on social media channels such as Facebook Messenger, WhatsApp, SMS among others for the online purchases.
How should Retail Companies embrace the change
Retail companies have to think beyond just web and mobile and also establish commerce presence on social media channels. Covid-19 has significantly surged the demand of Online Business across various E-commerce Channels. Every SME Retail Organization is trying to build up a strong E-commerce Web and Mobile Presence. Shopify is one such easy to use, reliable and secure E-commerce Platform for the Beginners/Small Businesses. Shopify’s CTO Jean-Michel Lemieux says that due to Covid-19, the company now sees Black Friday level traffic…. every single day. But to retain these customers, businesses need to prioritize the customer service they offer. According to Forrester report, customers who chat with a brand are 3X more likely to convert and have a 10-15% higher average cart value. On the other side, 57% of the users will abandon their cart if their queries are not resolved quickly. Hence, Retail Companies have to now keep a track on channels (social media channels/messaging apps such as Facebook Messenger, WhatsApp, WeChat, etc.) where their customers are spending more time which in turn can help them in increase their customer outreach.