Chatbots for Magento
Shift in Digital TrafficDigital Transformation is rapidly changing the Retail Industry The Pandemic has accelerated this change. Covid19 crises has witnessed an increase in social media usage amongst users. A recent study by TechCrunch showcased that there has been 40% increase in social media traffic including Facebook messenger, WhatsApp, SMS among others. This means that users have now shifted from web and mobile to various messaging platforms. Hence, Retail companies e-commerce strategy has to now go beyond web and mobile.
What should Retail Companies do to adapt the changes?To stay ahead of the changing market behavior, Retail companies (big/small) should not only restrict their online presence to web and mobile but should extend it to various social media platforms as well. While eCommerce Platforms such as Magento are already providing a good web and mobile experience the question is how can we manage the conversational channels? Deploying real humans to answer questions and queries on social media channels is cost prohibitive. So how can companies leverage these channels yet contain the costs? How can they give exceptional customer experience yet remain competitive? How can retail companies continue to leverage their current Magento platform on web and mobile yet extend their digital properties to the newer social channels such as Facebook Messenger, WhatsApp, SMS, WeChat, among others
Streebo’s Magento Chatbots
Enter Streebo’s Pre-Trained Retail bot for Magento. Streebo, a leading Artificial Intelligence (AI) and Digital Transformation company has created AI powered pre-trained and pre-integrated Chatbots for Magento. Streebo’s Magento Chatbots are powered by a leading Natural Language Processing (NLP) engines such as IBM Watson, Google Dialog and Amazon Lex. Customers can choose the NLP of their choice to extend these commerce experiences to a variety of social media platforms. Streebo’s Magento Chatbots are proven to improve SEO (Page ranking) by an average of 12%. As per Gartner report, 70% of online users prefer to interact directly with the chatbot for the hassle-free experience. Hence, improving the SEO ranking will help in getting customers attention. Integrating E-commerce platforms with Streebo’s Magento Chatbots will increase sales by on average of 17% as they increase outreach by taking these platforms to various social media platforms. By staffing eCommerce Stores with these 24X7 available Intelligent Bots, Retail companies can improve their customer satisfaction by on average of 23% thus reducing their call center costs as well. That’s why these AI powered Magento bots have a powerful ROI as they can both improve sales and reduce costs for organizations deploying them.