Integrate Chatbots with Marketing Automation Software
How to Build a Strategic Marketing Chatbot for Your Company Using a Chatbot Builder
Let us look at more strategies that help build better marketing chatbots:
Create Chatbot Response Messages Based on Your FAQToday, chatbots are trending. Chatbots use ‘yes’, ‘no’, ‘audio’, ‘video’, ‘images’ and of course other texts to reply to users making it easy for the companies to stay available for their users 24/7. The technology works so brilliantly that it not only saves companies cost, but also saves a lot of time. Chatbots are built using chatbot builder like in minutes.
Talk to your customer service team:
Today, chatbots are trending. Chatbots use ‘yes’, ‘no’, ‘audio’, ‘video’, ‘images’ and of course other texts to reply to users making it easy for the companies to stay available for their users 24/7. The technology works so brilliantly that it not only saves companies cost, but also saves a lot of time. Chatbots are built using chatbot builder like in minutes.
Talk with your social media team:
The media team is a part of the engagement activities. They receive emails, mentions and DMs and because of that, they can easily give you questions.
Talk to your sales and marketing team:
A team of sales & marketing are the ones that are closely associated with the leads, prospects and clients. They witness every customer going through a sales funnel and thus they can send you a list of questions.
Do Not Add Open-Ended Questions
- What problems are you facing?
- Why don’t you like our service/product?
- What benefits are you seeking?
- Tell us about your most-enjoyed experience with our product
Create A Conversation TreeEvery task when implemented with a plan in hand guarantees a better result. Same is the case of a chatbot. Before the chatbot goes live, it is important to prepare it for all types of questions that can be asked by the users. To make sure that everything is always in flow, a company must firstly build a chatbot conversation tree for delivering a great experience. Visualize a picture to prepare a flow chart starting from hello to final goodbye for every type of conversation and in every direction possible. This also eliminates the chances of incomplete conversations.
Add A Catchy Welcome Message
Choose a good warm hello message and make sure that you are consistent with your message and the tone. It is important to not sound like a bot instead use a combination of words that sound natural and easy.
Also, keep in mind:
- A correct setting/placement. People should know that there is a bot that they are talking with
- An interactive introductory question that excites the user to talk, gives options to start the conversation
Add Personalization as Much as You Can:Analyze what most other brands are doing. Make the message as personalized as possible. Like:
Enrich the complete experience of the user of having a conversation with your company’s chatbot.
- Let’s order pizza!
- Tell us your journey dates.
- Here is your waiting time for your rides today.
Use Chatbot Newsletter Instead of Email Newsletter
Companies can use a chatbot to send newsletters to users. For instance, using Facebook Messenger to send updates using the contact list. All the general announcements can also be sent via chatbots. This also helps in building a subscriber list. It’s a great idea to use your chatbot as a content delivery system.
Build Your Own Strategic & Smart Chatbot For Your Business That Can Help You Progress Like Never BeforeStreebo Chatbot Builder powered by IBM Technology is a no-code low code tool that lets organizations build secure and scalable Chatbots without writing a line of code.
Its drag and drop interface lets you embed a Chatbot on various platforms like Facebook, WhatsApp, existing web and mobile apps letting the users conduct all kinds of functions and operations quickly.
It can be deployed on-premise or on-cloud and can be integrated with any backend with just a point and click.