Artificial Intelligence Powered Retail Bot for Customers
The turmoil caused due to covid-19 has changed the Retail Industry Landscape. It has significantly transformed customer behavior, imposing enterprises to revamp their working methodology and modify their customer interaction strategies. Increased customers are fully transitioning to e-commerce. A recent study by TechCrunch states that there has been a 40% surge in social media traffic. So, enterprises will have to follow their customers to keep their brand live by extending their presence to social media platforms like Facebook Messenger, WhatsApp, SMS, among others. Thus, to provide a consistent & personalized shopping experience, increase customer outreach Retail Chatbots/Conversational Interface which can be extended to newer platforms and channels have become a need of an hour.