Racing for Success: Transforming the ‘Banking’, Digitally!

Industry’s efforts to digitally transform themselves have been halting, at best – a process here and a business unit there! But given the global economic uncertainties and financial pressures in the industry, there is increased urgency, and an opportunity to adopt a holistic ‘Omni-channel’ approach to going digital and integrating that strategy across the financial services ecosystem.

Embracing a fully digital strategy requires complete modernization of a bank’s often outdated IT infrastructure. Equally important, it requires an overall transition from viewing customers as ‘accounts’ to one that knows them knows as ‘individuals’ and augments the customer experience with convenient, relevant and personalised offerings.