Social media has impacted our lives in a way that most of us couldn’t have anticipated. Its evolution in this past decade has truly been remarkable. Today, in order to grow into a successful company, it’s imperative that one invests well in social media marketing. This post (the first in a series authored by Streebo) will explore some of the basics of social media and marketing (stay tuned for the next post which will cover generating opportunities through social).
Social media plays a major role in how customers research and share information on brands and products. According to recent research, 60 percent of customers who browse through multiple online platforms on a daily basis learned about a certain brand through social networking sites themselves.
Building social signals is imperative for the growth of any SEO digital marketing campaign. The growing of various social media channels offers marketers extensive opportunities to help them build brand visibility. Moreover, a prominent website ranking (on the search engine) can create an immense impact, leading to customer acquisition as well as a greater conversion rate for one’s site.
Combined SEO and SEM strategies help a website build and generate organic traffic. Listed below are a few social media marketing benefits that can play an impactful role in the expansion and success of your digital marketing and SEO campaigns:
Growing Social Signals
Social signals can help one boost and expand their SEO campaigns. To climb to the top of the search ranking page typically requires that a company discuss and share things about their brand and get people liking, sharing, following and recommending their web page.
Branding & Promotion
To keep a brand freshly painted in the minds of a large number of customers, try sharing relevant pages of your brand or product on the social media walls. This generates product or brand awareness, which can lead to an increase in the number of followers and potential customers.
Word of Mouth Advertising
It’s human nature. Customers tend to believe people more than the description box on your webpage mentioning your products or services. Hence, if your current customers are satisfied with your products and services, it’s obvious that ultimately they would be the ones who would promote your brand among their friends and acquaintances.
Email marketing is one of the pillars of success for a positive lead conversion. Social media marketers usually update their email marketing content on their social media statuses, which affects the promotion of their brand marketing updates.
To sum up, social media is a nerve catcher and no company can survive without using social media as a marketing channel.
The blog is originally published at IBM’s THINK Marketing Campaign