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The Digitization Resolution

The world is ever changing.

If you have gone through all the data obtained last year, you would definitely want to pull up your socks.

 

January is the perfect time for a brand new start. We set for ourselves certain feasible goals, rather than aiming for larger changes and make sure that we keep our heads above the water.

However, this year is going to be different.

 

Digital transformation is modifying our world and the way we function. There’s no denying that social media has taken the world by a storm. The chunks of data that the internet produces, influences every single part of our lives.

 

Social media channels such as Facebook, LinkedIn and Twitter brag about a number of user engagements, staffing, and their use as a branding tool. Digital marketing can help you attain exceptional results.  All you need are a few minor changes and you are good to go. Manifold organizations are afraid of the downside of social media such as employees or customers posting, reviewing or portraying the company in a negative light. This is one of the reasons why companies should proactively leverage social media marketing tactics to drive their branding efforts. The ways to boost your brand via social media are by tweeting, blogging, posting recent wins, press releases, new products or services, job openings and key promotions and hires.

 

Today social media has gone viral, if companies want to engage and communicate with potential customers, it is imperative that they embrace social media. As a part of digitalization, marketers can spread awareness regarding their recent launches by creating a hype & building brand communities online. Hiring employees who are socially connected, works as a branding opportunity as well as engages them simultaneously.

 

The Benefits of Digitalization:

 

TAPPING FINGER-FALL:

Marketers can tap the increase in finger-fall on their website through social media, Google Ads & others portals. This can help them get an insight on their performances and set their budget and manage finances accordingly.

 

DATA ANALYTICS:

A digital marketer can achieve knowledge about their prospective customers through data analytics.

As customers spend more and more time on the internet, it is obvious that they would click more links due to which precious information regarding their likes and dislikes would be saved and would help them analyze customer behavior online.

 

REACHING OUT FASTER:

Using Digital Networks, one can reach out to a magnitude of people faster as well as efficiently.

 

Moreover, if your applications/services/products are optimized across a flexible global network then you can easily shift your focus to whatever demographic you want.

 

Digitalization is the new Industrialization. It’s other benefits are: Transparency and Trust is embeded, Better Customer Experience is provided, Agility is seen in Business Processes, Real time business operations takes place and significant increase in market opportunities are seen.

02 February, 2017

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